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A logo steeped in history

Kusmi enthusiasts can spot it from a mile off. Showcased on every single box and tin, the Kusmi Tea logo is as eye-catching as it is unique. But what exactly does it represent? “A landscape in an oval,” some might suggest. Or perhaps “flowers around the brand name.” Close, but no cigar! Let’s take a closer look at this logo, because the story is well worth it. The emblem has changed slightly over time, of course, but it is still the logo created at the very start of Kusmi Tea by the Pavel Kousmichoff, the founder himself!


A name and a date

The year the company was founded, 1967, is featured above the brand name. That was when everything began in Russia, some 150 years ago. Pavel was just 14 when he left his native village to work delivering tea in Saint Petersburg. After noticing the young boy’s talents, his boss began teaching him everything he knew about tea, and even gave him his first store as a wedding gift in 1967. With that, Pavel began creating his own range of delicious and daring blends…


A sumptuous birthplace

Behind the brand name, observers will notice the outline of the historic, iconic center of Saint Petersburg – a majestic city of countless wonders. This horizon drawn by Pavel himself features the famous dome of the magnificent St. Isaac’s cathedral, the most spectacular religious monument in the city. Constructing the immense edifice required 40 years of work, and was overseen by French architect Auguste Ricard de Montferrand. The first stone was laid in 1819, and the new building was finished in 1858 just a few years before Kusmi was born.

If you look even closer at the logo, you will see the cathedral’s reflection in the waters of the Neva – the wide, imposing river with more than 300 bridges that runs through Saint Petersburg. The silhouette of a horse can also be spotted slightly to the left. And it’s no ordinary stallion, but the renowned Bronze Horseman, an equestrian statue built to honor Peter the Great who founded the city in the early 18th century. This cultural gem is also the work of a French artist – a certain sculptor named Etienne Maurice Falconet. The Bronze Horseman was inaugurated by Catherine the Great in 1782, and also happens to be facing the Neva. In fact, if you visit him in real life, you will see him pointing a distinguished finger towards the river.


Tea bush flowers 

Pavel also topped off his logo with some tea bush flowers, famed for their white petals and golden centers. They are also found on the lids of tins of Kusmi tea, and remind us all of the natural, delicate essence of this timeless beverage. However, don’t confuse these blossoms with flowering tea, which are traditionally-crafted artistic compositions made in China. These are created by hiding edible flowers with therapeutic properties in tea buds, which then bloom when placed in hot water.


And there you have it! You now know all the secrets hiding behind the Kusmi logo!