Commitments, home-en

Kusmi Tea’s commitments to women

Kusmi Tea is a brand that is committed to upholding the values that inspire it every day.

One of its priority commitments is women. Women make up a very large majority of its group and a large part of its clientele. So naturally, Kusmi Tea feels close to women and is sensitive to their concerns, their well-being and the causes which affect them. Kusmi Tea supports and watches over women throughout the year, through 100% women’s partnerships and events.

Some facts about women at Kusmi Tea

  • 74% of its employees are women
  • 8 of the 13 members of its board of directors are women
  • 80% women on the production site
  • 77% women in our boutiques


Pink October

Kusmi Tea has been involved with the “Le Cancer du Sein, Parlons-en!” association for the past three years. This association was founded by the Estée Lauder group and Marie Claire magazine, and since 1994, it has been working with women, researchers and doctors to prevent breast cancer, the deadliest cancer among women. In 2017, the association celebrated the 25th anniversary of the Pink Ribbon, an opportunity to recall the importance of working together to promote research through innovative projects and support, which is becoming more important every year.


Women’s Forum

Established in 2005, the Women’s Forum for the Economy and Society highlights the vision and voice of women on key economic and societal issues in a challenging world. Kusmi Tea has been a partner in this event in France since 2011, and the forum continues to expand its worldwide role every year.


La Journée de la Femme Digitale (Digital Women’s Day)

Created in 2013, Digital Women’s Day is an inspiring and caring annual event celebrating women and innovation. At the heart of the discussion are women and digital technology, a future sector in which women are still under-represented. The motto: “Dare, innovate, undertake!” is the response to this observation. Focused on knowledge, sharing and experience, the goal of Digital Women’s Day is to highlight the great ideas and innovations that help create a fairer and more creative world.