Inspirations (en)

cinnamon

All you need to know about cinnamon

Cinnamon is one of the oldest known spices but also one of the most popular, and delicately complements a variety of savory and sweet dishes. It’s inimitable, unique flavor immediately takes us back to our grandmother’s cooking, childhood treats, and the aromas of our favorite teas. Here is everything you need to know about this …

colors

The colors of your fall wardrobe

Aren’t we lucky this year? The Indian summer is still here, offering us another few weeks of beautiful sunshine. But that doesn’t mean we shouldn’t think about revamping our wardrobes and revisiting our outfits with a few colors for fall. By way of inspiration, here is a look at some of this season’s trends.   …

mint

Plant focus: mint, a user’s guide

Delicious, refreshing mint is one of the most used herbs in the world and an ingredient in a whole host of culinary preparations such as the renowned mint tea.   What is it?   Everyone has seen and tasted mint, as it grows everywhere with ease from our grandparents’ garden to little apartment balconies. Mint …

almonds

Almonds, the crunchy fruit !

Do you like almonds? We can’t get enough of them, no matter what form they come in. Being nutty about, well, nuts, made us want to find out more. And what better time to discover almonds than the summer?   A nut? A seed? A fruit? Almonds are nuts (or actually seeds in botanical terms), …

vacations

Switch off for your vacations!

With life lived at breakneck speed, omnipresent new technologies, and a lack of time, our day-to-day is often hard to control. After all, something is happening from morning until night, and time often slips away from us. Summer vacations are the perfect time to flip the off switch and re-center yourself. And here’s how.   …

authentic

Why should we be authentic?

Whether it’s the fear of making mistakes, getting hurt, or being judged, it isn’t always easy to show our authentic side. Nor to express ourselves and act in a forthright manner. Social conventions and the ways we are raised and educated all push us to play a role instead of being simple, direct, and natural. …

The Champs-Elysées, a legendary avenue

The renowned Champs-Elysées is nicknamed “the most beautiful avenue in the world,” and not for nothing! This urban artery is a microcosm of Paris, hosts countless joyful celebrations, and symbolizes life à la française. Busy day and night, it welcomes 100 million visitors every year (including 30 million tourists). Locals and travelers alike come to …

An irreverential teatime in My Fair Lady

Phonetics professor Henry Higgins accepts the challenge of transforming Eliza Doolittle, a poor florist from East London, into a “lady.” After several successful classes, he takes her to Ascot, the racetrack where the most prestigious horseracing events in Great Britain are held. Unfortunately for Higgins, his student is not quite ready… We took a look …

The must-haves for your summer suitcase trends

The must-haves for your summer suitcase

Summer is finally here, along with all its little joys! Here we have selected a few must-have items you should pack to ensure you have the best possible vacation.   Relaxing Sea? Countryside? Mountains? Regardless of the location, summer is perfect for recharging your batteries, relaxing, and switching off screens for a digital detox. Now …

little joys of summer kusmi tea

The little joys of summer

June 21 is the longest day of the year and heralds the start of summer! Simply knowing this is enough to raise our spirits! Every season has its own particular pleasures, of course. But in summer, the warm air and extra hours of daylight make everything seem lighter…   Fashion and interior design The start …

Real people, or nothing!

Out with top-models photoshopped from head to toe in images too perfect to be true. Long live the women and men you cross in the street! The time is of these “real people,”  who have curves, wrinkles, and gray hairs. These little “extras” were recently experienced as faults. But now they are sought-after as additions …

the black leaf kusmi tea

D.I.Y. Make your own hanging plant frame

Plants have really become must-have features of our interior design projects! Kickstart the European Sustainable Development Week (May 30 through June 5, 2018) by making your own hanging plant frame with colorful bottles of evian infused x Kusmi.   Brand-new and organic Green, orange… and pink! The evian infused x Kusmi range is expanding to …

the great gatsby tea time

The Great Gatsby’s opulent teatime

In this third instalment of our legendary teatime series, the iconic scene from The Great Gatsby opens on a stormy sky. Almost five years have passed since Jay Gatsby last saw Daisy, his childhood sweetheart. Having made his fortune, the protagonist is determined to win her back with the full splendor and extravagance befitting such …

Umami Kusmi tea

Did you say … umami ?

Umami… Now there’s one mysterious word that, in just three syllables, seems to open up a whole world of adventure. Fortunately, there’s no need to take a train, plane, or automobile to unlock its secrets. Umami actually offers a sensory voyage of discovery, and more specifically into the realm of taste. Pack your bags and …

Tropical state of mind

Spring is already here, and with it a burning desire to go green! This popular color is taking wardrobes and the cultural world by storm this season. There’s no missing out on this tropical trend, whose touches of green inspire such joy and resonate so powerfully with our inner well-being. Did we hear you say …

Kusmi Tea

Hibiscus, a floral delicacy

You have probably already stood wide-eyed before this gorgeous pink flower, with images of the sun, adventurous travels, and far-flung lands flying through your head. But did you know it is also edible? And not just edible, but also used to make delicious infusions! Whether this is the first time you have heard of it …

Kusmi Tea

Authenticity, or our need for something real

Examples of authenticity abound. Models bustling about with canvas bags or a fresh baguette under their arm at the Paris Fashion Week; the boom in the new-rustic interior design trend with farmhouse tables and earthenware utensils; green tourism with guides who are also farmers; whole foods (don’t even think about processed products!), and local traditions. …

Kusmi Tea craft

Do you speak craft?

Craft is well on its way to becoming the leading new marketing trend of 2018. We took a closer look at this exciting communication strategy!   A concept in keeping with consumer expectations Nowadays, consumers are no longer interested in purchasing an aesthetically-pleasing, well-marketed product. Instead, they are on the lookout for something reliable they …

The exceptional history of eggs

The exceptional history of eggs

Eggs are everywhere you look at the moment! You can’t go a day without seeing or hearing about them in a variety of forms, many of which are symbolic. But what exactly is hiding under that shell? First and foremost, eggs symbolize life, and fertility and richness along with it. However, they are also associated …

kusmi tea happiness

Life’s little pleasures

Did you know? March 20 is the International Day of Happiness! Introduced by the General Assembly of the United Nations in 2012, this day showcases an abstract concept whose definition can sometimes be hard to pinpoint. The search for happiness can take many different forms and is still a very current subject – perhaps now more …

The woman in the History

The road to the emancipation of women has been long and fraught with danger! And yet in the beginning, society seemed ready to support women’s rights. Our homo sapiens ancestors were fascinated by our ability to bear children, and long considered women to be “goddesses.” Alas, with the understanding that women were essential to the …

We love winter!

Yes, it’s cold outside, it gets dark earlier, and we may suddenly feel the urge to hibernate… But winter is so much more than these little complaints! Just like the other seasons, it has its good points – we just need to see the positive side of things. Here are three ideas for making the …

taste

A taste for life

Whether it experiences savory, sweet, or bitter flavors, our sense of taste plays games with the four others, but also with our memories. From the very first months of our existence, it opens our eyes to emotions that intertwine with the joy of life itself. Taste, an appeal to all the senses First of all, …

fabulous fall

Fabulous fall

After the mild days of spring and the fiery heat of summer, fall seems to be caught between the two. And yet it offers so much for us to do! Here are a few ideas for making the most out of this inspiring season. Create a cocoon at home We all spend our lives outside …

To Detox or not to Detox ?

Detoxing involves a well-being routine often implying a whole host of physical and mental cleanses, including nature hikes, monastic retreats, and using cosmetics bearing the “detox” stamp. Cleansing and detoxing were part of the most iconic campaigns in advertising history. Today, the torch has been taken up by Hollywood stars desperate to hang onto fame, …

temps pour soi

Indulge in some “you time”

The art of treating yourself Just like the “First sip of beer” praised by French writer Philippe Delerm, there are little pleasures that can be particularly delicious when enjoyed on your own. Here are a few ideas for indulging without feeling guilty, and brilliant ways of boosting your dopamine levels.   Walk barefoot across hot …

eau

Water, a window onto our future

Water : a unfailing companion throughout our history   Omnipresent, often untamable, pursued and revered, indispensable to our survival, yet dirtied and wasted. Water is nothing short of our planet’s “blue gold,” and has been an inherent part of human history since the dawn of time. What comes to mind when you think of water? Rain …

To Detox or not to Detox ?

Detoxing involves a well-being routine often implying a whole host of physical and mental cleanses, including nature hikes, monastic retreats, and using cosmetics bearing the “detox” stamp. Cleansing and detoxing were part of the most iconic campaigns in advertising history. Today, the torch has been taken up by Hollywood stars desperate to hang onto fame, …