home-en

rose de grasse

Rose de Grasse, an exceptional flower

This unique, magnificent flower is renowned in France but also boasts an excellent reputation across the world. This rose’s status is down to its intense, incomparable scent, which has also made it a favorite of the very finest perfumers.   A 100-petalled rose Noses, growers, locals, and tourists all agree that the Rose de Grasse …

Belize kusmi tea

Belize, a cultural crossroads

Turquoise lagoons, majestic palm trees, and dazzling sunlight shining down on stilt houses… It’s not for nothing that Belize now needs no introduction! Here is a little glimpse of the wonders that await in this multicultural country. More than enough to fill you with inspiration… Don’t be surprised if it soon becomes the top destination …

Real people, or nothing!

Out with top-models photoshopped from head to toe in images too perfect to be true. Long live the women and men you cross in the street! The time is of these “real people,”  who have curves, wrinkles, and gray hairs. These little “extras” were recently experienced as faults. But now they are sought-after as additions …

the black leaf kusmi tea

D.I.Y. Make your own hanging plant frame

Plants have really become must-have features of our interior design projects! Kickstart the European Sustainable Development Week (May 30 through June 5, 2018) by making your own hanging plant frame with colorful bottles of evian infused x Kusmi.   Brand-new and organic Green, orange… and pink! The evian infused x Kusmi range is expanding to …

the great gatsby tea time

The Great Gatsby’s opulent teatime

In this third instalment of our legendary teatime series, the iconic scene from The Great Gatsby opens on a stormy sky. Almost five years have passed since Jay Gatsby last saw Daisy, his childhood sweetheart. Having made his fortune, the protagonist is determined to win her back with the full splendor and extravagance befitting such …

Umami Kusmi tea

Did you say … umami ?

Umami… Now there’s one mysterious word that, in just three syllables, seems to open up a whole world of adventure. Fortunately, there’s no need to take a train, plane, or automobile to unlock its secrets. Umami actually offers a sensory voyage of discovery, and more specifically into the realm of taste. Pack your bags and …

India Exploring West Bengal kusmi tea

India: Exploring West Bengal

India is a fascinating country of a thousand different identities. It is so vast and varied that discovering them all requires several trips – or one very long one. Today we will be taking you to West Bengal. The Indian province is home to Darjeeling, a little town of global renown thanks to its incomparable …

Tropical state of mind

Spring is already here, and with it a burning desire to go green! This popular color is taking wardrobes and the cultural world by storm this season. There’s no missing out on this tropical trend, whose touches of green inspire such joy and resonate so powerfully with our inner well-being. Did we hear you say …

Kusmi Tea

Hibiscus, a floral delicacy

You have probably already stood wide-eyed before this gorgeous pink flower, with images of the sun, adventurous travels, and far-flung lands flying through your head. But did you know it is also edible? And not just edible, but also used to make delicious infusions! Whether this is the first time you have heard of it …

Kusmi Tea

Authenticity, or our need for something real

Examples of authenticity abound. Models bustling about with canvas bags or a fresh baguette under their arm at the Paris Fashion Week; the boom in the new-rustic interior design trend with farmhouse tables and earthenware utensils; green tourism with guides who are also farmers; whole foods (don’t even think about processed products!), and local traditions. …

Kusmi Tea craft

Do you speak craft?

Craft is well on its way to becoming the leading new marketing trend of 2018. We took a closer look at this exciting communication strategy!   A concept in keeping with consumer expectations Nowadays, consumers are no longer interested in purchasing an aesthetically-pleasing, well-marketed product. Instead, they are on the lookout for something reliable they …

The exceptional history of eggs

The exceptional history of eggs

Eggs are everywhere you look at the moment! You can’t go a day without seeing or hearing about them in a variety of forms, many of which are symbolic. But what exactly is hiding under that shell? First and foremost, eggs symbolize life, and fertility and richness along with it. However, they are also associated …

Madagascar, the land of black gold

Madagascar, the land of black gold

Every year, Madagascar produces two thirds of the world’s vanilla, a spice boasting inimitable flavors whose popularity has remained unchanged over time. We took a look at this far-flung island and its diverse, enchanting landscapes. An invitation to discover a veritable treasure trove of unexpected experiences…   A brief history of vanilla Throughout the year, …

kusmi tea happiness

Life’s little pleasures

Did you know? March 20 is the International Day of Happiness! Introduced by the General Assembly of the United Nations in 2012, this day showcases an abstract concept whose definition can sometimes be hard to pinpoint. The search for happiness can take many different forms and is still a very current subject – perhaps now more …

kusmi tea

Trans-Siberian : a legendary railway

If your eyes light up at the mere mention of legendary travel destinations, then read on! Take a moment to imagine yourself in a comfortable seat, staring down over the breathtaking landscapes rushing past the window. Feel yourself relaxing as you listen to the gentle purring of the mythical train’s engine. Welcome aboard the Trans-Siberian …

The woman in the History

The road to the emancipation of women has been long and fraught with danger! And yet in the beginning, society seemed ready to support women’s rights. Our homo sapiens ancestors were fascinated by our ability to bear children, and long considered women to be “goddesses.” Alas, with the understanding that women were essential to the …

Kusmi Tea’s commitments to women

Kusmi Tea is a brand that is committed to upholding the values that inspire it every day. One of its priority commitments is women. Women make up a very large majority of its group and a large part of its clientele. So naturally, Kusmi Tea feels close to women and is sensitive to their concerns, …

Kusmi Tea’s recipes with matcha

Matcha, this fine powder of bright green, is consumed both in hot water and in recipes. Star of Japanese desserts, it is tasted beyond the land of the rising sun. Kusmi Tea gives you two delicious recipes easy to make to savor this unique and gourmet taste.   Cheese-Cake with Matcha tea 4 servings Preparation …

Matcha, a one-of-a-kind tea

With its fine powder, punchy green color, and particular taste, matcha is a tea in a league of its own, and is now appealing to more and more people in France and across the world.   So, what is it? Matcha is a green tea from Japan. So far, so simple. But there is one, …

a round the world tea times

A round-the-world tea-time tour

Tea is universal. As the world ’s second most consumed drink after water, this iconic beverage is enjoyed in the four corners of the globe. But tea drinking varies between different regions and countries when it comes to customs and rituals, so here is a whistle-stop tea-time world tour – non-exhaustive, of course! The idea …

made in le Havre France

Made in Le Havre, France

Even those who know Kusmi Tea inside out probably still wonder what exactly goes on behind the scenes… For example, do you know where your favorite teas are created?   Let’s take a look! The Kusmi Tea production workshops (spanning over 8,000ft²) and the logistics warehouses (21,000ft²) are found in Saint-Vigor-d’Ymonville, in Normandy. This location …

gourmet afternoon

Gourmet teas for an afternoon indulgence

Does the mere mention of the words “Mardi Gras” take you back to your childhood? Is your mind flooded with memories of funny costumes and the aroma of freshly-made pancakes? If so, then we suggest recreating this joyful ambiance with a Carnival-style afternoon indulgence accompanied by most irresistible gourmet Kusmi Tea blends.   Mardi Gras, …

famous tea famous names

Anastasia: a famous tea, and some famous names

An iconic Kusmi tea inspired by a grand duchess   Anastasia is among the very first Kusmi Tea blends, whose recipes are still a secret today. This particular flagship product is made from black tea, bergamot, lemon, and orange blossom. This iconic tea draws its inspiration from the legend of the Grand Duchess Anastasia Nikolaevna Romanov, …

troika legendary

Troika: a legendary symbol of Russia

Some inspiring-sounding words set off our imaginations in just a few syllables. Samovar, matryoshka, and ushanka are just three that entice us into adventure. Today we are going to focus on yet another – the legendary troika…   What is a troika? The term “troika” comes from the Russian word Три (“tri”), meaning “three.” Generally …

Alain Ducasse talks taste

“You have to educate your palate” .  Alain Ducasse is the world’s best-known French chef, and has fought to uphold the value of taste for decades. As he sees things, giving children a culinary education is a civic responsibility.   You have often talked about forging your taste as a child growing up on your family’s …

We love winter!

Yes, it’s cold outside, it gets dark earlier, and we may suddenly feel the urge to hibernate… But winter is so much more than these little complaints! Just like the other seasons, it has its good points – we just need to see the positive side of things. Here are three ideas for making the …

taste

A taste for life

Whether it experiences savory, sweet, or bitter flavors, our sense of taste plays games with the four others, but also with our memories. From the very first months of our existence, it opens our eyes to emotions that intertwine with the joy of life itself. Taste, an appeal to all the senses First of all, …

stronger together

Stronger together

There are many big and small occasions to give something back throughout the year. This applies to our friends and families, of course, but also to our society as whole as we offer real support to causes we hold dear. It feels good to do good! There are now countless studies showing the positive, feel-good …

fabulous fall

Fabulous fall

After the mild days of spring and the fiery heat of summer, fall seems to be caught between the two. And yet it offers so much for us to do! Here are a few ideas for making the most out of this inspiring season. Create a cocoon at home We all spend our lives outside …

Historic recipes

A heritage of historic recipes at Kusmi Tea

The historic Kusmi Tea blends were originally created by Pavel Kousmichoff, who founded the company in 1867. And the recipes have remained a secret ever since. These generous blends are brimming with “Russian flavor,” and the ingredients are all meticulously chosen. Teas of the highest quality are carefully selected before being enhanced with citrus fruits, …

symbol of russia

The Samovar : a legendary symbol of Russia

Some inspiring-sounding words set off our imaginations in just a few syllables. Matryoshka, troika, and ushanka are just three that entice us into adventure. Today we are going to focus on yet another – the iconic samovar.  A samovar is not a tea pot, but in fact a kettle. And as you will see, this seemingly …

earl grey

Indispensable Earl Grey

It’s safe to say that Earl Grey ’s reputation precedes it! The famous tea flavored with bergamot is generally black, but can also be found in a green variety. This beverage is probably the best-known of all the herbal teas, and also the world’s most popular. But aside from Earl Grey ‘s fame, what else …

kerala

Kerala, the world’s spice garden

This may in fact be the last Eden on our planet. The setting is bursting with lush greenery, and covered with rice fields, coconut palms, tea bushes, coffee plants, and fruit trees. And nestled among the rolling, verdant hills is the spice garden… Rooted in history Kerala is a peaceful state in south-west India where …

calabre

Calabria, a lesson in authenticity

Everybody knows about Italy’s countless charms, from architecture, culture and cuisine to art and enchanting landscapes. How could anyone resist? However, while Rome, Florence, Venice, Milan, and Naples are still favorites among tourists, the south of the peninsula also offers a vast range of exciting opportunities. Travelers have already started venturing to Apulia located in …

Tibet, the water tower of Asia

Whether the Mekong, the Brahmaputra, the Yangtze, the Indus, or the Yellow River, some of the biggest waterways in Asia run across the “Roof of the World.” This rich heritage comes with the challenge of preserving the glaciers and streams that feed into these sacred rivers that are indispensable to the survival of part of …

once upon a time

Once upon a time … A tale of tea and traders

  1867  The beginning The tea company founded in Saint Petersburg by Pavel Kousmichoff was an enormous success. Customers flocked to the store to listen to the water gurgling in the samovar while enjoying “fragrant elixirs” from China. But these were no mere teas… The peasant’s son, who would soon become the official provider to …

A logo steeped in history

Kusmi enthusiasts can spot it from a mile off. Showcased on every single box and tin, the Kusmi Tea logo is as eye-catching as it is unique. But what exactly does it represent? “A landscape in an oval,” some might suggest. Or perhaps “flowers around the brand name.” Close, but no cigar! Let’s take a …

little glossary

The little glossary of tea

It’s no mystery that we love indulging in these aromatic elixirs, but it can be hard to make sense of all the plant varieties! Here’s a little glossary to help you see the wood for the “teas.” The black tea It’s the most consumed tea in the world, and is particularly popular in the West. …