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water

Alpine water, an instrument of purity

 Who better to talk about water than an experienced, professional freediver committed to protecting such a familiar yet mysterious environment? The Fondation Eau Neige et Glace – a foundation for the protection of water, snow, and ice – also works to raise awareness and explain how fragile this abundant resource really is! And their efforts …

spiced

All the secrets of spiced teas

Kusmi Tea develops a vast range of blends drawing on authentic know-how cultivated for more than 150 years and using rooibos, maté, and black, green, and white teas. These recipes are then enhanced with citrus peel, flowers, fruits, and rich, woody, or vegetal flavors. But there are also spiced blends defined by a mixture of …

tin

A legendary tin for exceptional teas

The round, metal, Kusmi Tea tin has become an inimitable brand icon. But do you know what distinguishes it from all others or what makes it such unique packaging for our favorite teas?   A timeless, consistently modern tin … The renowned Kusmi tin has successfully stood the test of time – centuries, in fact …

colors

The colors of your fall wardrobe

Aren’t we lucky this year? The Indian summer is still here, offering us another few weeks of beautiful sunshine. But that doesn’t mean we shouldn’t think about revamping our wardrobes and revisiting our outfits with a few colors for fall. By way of inspiration, here is a look at some of this season’s trends.   …

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The Interview of Chantal Thomass

As part of  Breast Cancer Awareness Month (BCAM) , Kusmi Tea is renewing its commitment to fighting breast cancer for the fourth year in a row. This year, the talented designer Chantal Thomass has reinvented the Kusmi Tea bag, and all profits will be donated to different breast cancer charities and organizations. But who is Chantal …

workshops

From our workshops to your cup

Kusmi Tea creates your favorite blends using meticulous methods, the finest raw materials, and artisanal techniques. But do you actually know how our teas are made? Come with us as we take you behind the scenes of our production workshops …   Premium raw materials   Kusmi sources its high-quality products in the form of …

mint

Plant focus: mint, a user’s guide

Delicious, refreshing mint is one of the most used herbs in the world and an ingredient in a whole host of culinary preparations such as the renowned mint tea.   What is it?   Everyone has seen and tasted mint, as it grows everywhere with ease from our grandparents’ garden to little apartment balconies. Mint …

Rooibos

Rooibos, the “Red Bush” from South Africa

Mmmm… Delicate, naturally sweet rooibos. Its number of fans is growing every day, but do we really know what it is or where is comes from?   What is rooibos?   If you open a rooibos blend, you will immediately recognize it thanks it its fine, needle-like leaves. As it happens, rooibos (the name literally …

almonds

Almonds, the crunchy fruit !

Do you like almonds? We can’t get enough of them, no matter what form they come in. Being nutty about, well, nuts, made us want to find out more. And what better time to discover almonds than the summer?   A nut? A seed? A fruit? Almonds are nuts (or actually seeds in botanical terms), …

vacations

Switch off for your vacations!

With life lived at breakneck speed, omnipresent new technologies, and a lack of time, our day-to-day is often hard to control. After all, something is happening from morning until night, and time often slips away from us. Summer vacations are the perfect time to flip the off switch and re-center yourself. And here’s how.   …

Kusmi Tea steps up to fight against tiger extinction  

Environmental issues are of the utmost importance to Kusmi Tea. A variety of initiatives have already been introduced with the objective of creating viable solutions and offering long-term commitment to sustainable development and eco-responsibility.   This is the context in which the brand joined forces with the WWF France, one of the world’s first independent …

Kusmojito and Kusmilady

Kocktails by Kusmi: Kusmojito and Kusmilady

Summer is well and truly here, and the hot weather with it! In an effort to quench your thirst, Kusmi Tea has revisited its renowned iced teas to create its very own Kocktails! These easy-to-make recipes are perfect for all your summer parties. Today, we are introducing two new creations: the Kusmojito and the Kusmilady. …

authentic

Why should we be authentic?

Whether it’s the fear of making mistakes, getting hurt, or being judged, it isn’t always easy to show our authentic side. Nor to express ourselves and act in a forthright manner. Social conventions and the ways we are raised and educated all push us to play a role instead of being simple, direct, and natural. …

Five places to enjoy teatime like a Parisian

Paris is filled with excellent spots for enjoying a cup of tea accompanied by sweet treats. Here is a look at some of the French capital’s iconic, ideal places for a well-needed break. After an exhibition or an adventurous stroll, what better than a garden in Montmartre or a prestigious hotel’s luxurious salon for a …

The Champs-Elysées, a legendary avenue

The renowned Champs-Elysées is nicknamed “the most beautiful avenue in the world,” and not for nothing! This urban artery is a microcosm of Paris, hosts countless joyful celebrations, and symbolizes life à la française. Busy day and night, it welcomes 100 million visitors every year (including 30 million tourists). Locals and travelers alike come to …

An irreverential teatime in My Fair Lady

Phonetics professor Henry Higgins accepts the challenge of transforming Eliza Doolittle, a poor florist from East London, into a “lady.” After several successful classes, he takes her to Ascot, the racetrack where the most prestigious horseracing events in Great Britain are held. Unfortunately for Higgins, his student is not quite ready… We took a look …

rose de grasse

Rose de Grasse, an exceptional flower

This unique, magnificent flower is renowned in France but also boasts an excellent reputation across the world. This rose’s status is down to its intense, incomparable scent, which has also made it a favorite of the very finest perfumers.   A 100-petalled rose Noses, growers, locals, and tourists all agree that the Rose de Grasse …

Kocktails by Kusmi: The Kusmi Kolada and the Kusmi Dry

There are countless occasions for socializing this summer, from afterwork drinks to long Sunday brunches and festive World Cup parties! And why not invite your friends and family to enjoy cocktail creations made using Kusmi Tea iced teas? After discovering the Virgin Kusmi and the Kusmiconik, here are two new recipes for our Kocktails by …

Belize kusmi tea

Belize, a cultural crossroads

Turquoise lagoons, majestic palm trees, and dazzling sunlight shining down on stilt houses… It’s not for nothing that Belize now needs no introduction! Here is a little glimpse of the wonders that await in this multicultural country. More than enough to fill you with inspiration… Don’t be surprised if it soon becomes the top destination …

The must-haves for your summer suitcase trends

The must-haves for your summer suitcase

Summer is finally here, along with all its little joys! Here we have selected a few must-have items you should pack to ensure you have the best possible vacation.   Relaxing Sea? Countryside? Mountains? Regardless of the location, summer is perfect for recharging your batteries, relaxing, and switching off screens for a digital detox. Now …

little joys of summer kusmi tea

The little joys of summer

June 21 is the longest day of the year and heralds the start of summer! Simply knowing this is enough to raise our spirits! Every season has its own particular pleasures, of course. But in summer, the warm air and extra hours of daylight make everything seem lighter…   Fashion and interior design The start …

kusmi tea

Iced teas, the stars of the summer

The sunny days are finally here! But what to do if you love tea but don’t want it hot, despite knowing it hydrates you and quenches thirst? The solution is simple! Make a big jug of iced tea! We’re sure the name alone conjures up images of ice cubes clinking in a deep, amber liquid… …

Real people, or nothing!

Out with top-models photoshopped from head to toe in images too perfect to be true. Long live the women and men you cross in the street! The time is of these “real people,”  who have curves, wrinkles, and gray hairs. These little “extras” were recently experienced as faults. But now they are sought-after as additions …

the black leaf kusmi tea

D.I.Y. Make your own hanging plant frame

Plants have really become must-have features of our interior design projects! Kickstart the European Sustainable Development Week (May 30 through June 5, 2018) by making your own hanging plant frame with colorful bottles of evian infused x Kusmi.   Brand-new and organic Green, orange… and pink! The evian infused x Kusmi range is expanding to …

the great gatsby tea time

The Great Gatsby’s opulent teatime

In this third instalment of our legendary teatime series, the iconic scene from The Great Gatsby opens on a stormy sky. Almost five years have passed since Jay Gatsby last saw Daisy, his childhood sweetheart. Having made his fortune, the protagonist is determined to win her back with the full splendor and extravagance befitting such …

Umami Kusmi tea

Did you say … umami ?

Umami… Now there’s one mysterious word that, in just three syllables, seems to open up a whole world of adventure. Fortunately, there’s no need to take a train, plane, or automobile to unlock its secrets. Umami actually offers a sensory voyage of discovery, and more specifically into the realm of taste. Pack your bags and …

India Exploring West Bengal kusmi tea

India: Exploring West Bengal

India is a fascinating country of a thousand different identities. It is so vast and varied that discovering them all requires several trips – or one very long one. Today we will be taking you to West Bengal. The Indian province is home to Darjeeling, a little town of global renown thanks to its incomparable …

Tropical state of mind

Spring is already here, and with it a burning desire to go green! This popular color is taking wardrobes and the cultural world by storm this season. There’s no missing out on this tropical trend, whose touches of green inspire such joy and resonate so powerfully with our inner well-being. Did we hear you say …

Kusmi Tea

Hibiscus, a floral delicacy

You have probably already stood wide-eyed before this gorgeous pink flower, with images of the sun, adventurous travels, and far-flung lands flying through your head. But did you know it is also edible? And not just edible, but also used to make delicious infusions! Whether this is the first time you have heard of it …

Kusmi Tea

Authenticity, or our need for something real

Examples of authenticity abound. Models bustling about with canvas bags or a fresh baguette under their arm at the Paris Fashion Week; the boom in the new-rustic interior design trend with farmhouse tables and earthenware utensils; green tourism with guides who are also farmers; whole foods (don’t even think about processed products!), and local traditions. …

Tchai

Kusmi Tea Tchai Latte Recipe

Of all the tea-based recipes, the tchai Latte is one of the most popular. Both comforting and refreshing, it can be enjoyed whatever the weather!   Did you know…? Chai is a type of tea originally grown in India, where it was first used as a medicinal remedy for its anti-oxidant and anti-inflammatory properties. The …

Kusmi Tea craft

Do you speak craft?

Craft is well on its way to becoming the leading new marketing trend of 2018. We took a closer look at this exciting communication strategy!   A concept in keeping with consumer expectations Nowadays, consumers are no longer interested in purchasing an aesthetically-pleasing, well-marketed product. Instead, they are on the lookout for something reliable they …

The exceptional history of eggs

The exceptional history of eggs

Eggs are everywhere you look at the moment! You can’t go a day without seeing or hearing about them in a variety of forms, many of which are symbolic. But what exactly is hiding under that shell? First and foremost, eggs symbolize life, and fertility and richness along with it. However, they are also associated …

Madagascar, the land of black gold

Madagascar, the land of black gold

Every year, Madagascar produces two thirds of the world’s vanilla, a spice boasting inimitable flavors whose popularity has remained unchanged over time. We took a look at this far-flung island and its diverse, enchanting landscapes. An invitation to discover a veritable treasure trove of unexpected experiences…   A brief history of vanilla Throughout the year, …

kusmi tea happiness

Life’s little pleasures

Did you know? March 20 is the International Day of Happiness! Introduced by the General Assembly of the United Nations in 2012, this day showcases an abstract concept whose definition can sometimes be hard to pinpoint. The search for happiness can take many different forms and is still a very current subject – perhaps now more …

kusmi tea

Trans-Siberian : a legendary railway

If your eyes light up at the mere mention of legendary travel destinations, then read on! Take a moment to imagine yourself in a comfortable seat, staring down over the breathtaking landscapes rushing past the window. Feel yourself relaxing as you listen to the gentle purring of the mythical train’s engine. Welcome aboard the Trans-Siberian …

The woman in the History

The road to the emancipation of women has been long and fraught with danger! And yet in the beginning, society seemed ready to support women’s rights. Our homo sapiens ancestors were fascinated by our ability to bear children, and long considered women to be “goddesses.” Alas, with the understanding that women were essential to the …

Kusmi Tea’s commitments to women

Kusmi Tea is a brand that is committed to upholding the values that inspire it every day. One of its priority commitments is women. Women make up a very large majority of its group and a large part of its clientele. So naturally, Kusmi Tea feels close to women and is sensitive to their concerns, …

Kusmi Tea’s recipes with matcha

Matcha, this fine powder of bright green, is consumed both in hot water and in recipes. Star of Japanese desserts, it is tasted beyond the land of the rising sun. Kusmi Tea gives you two delicious recipes easy to make to savor this unique and gourmet taste.   Cheese-Cake with Matcha tea 4 servings Preparation …

Matcha, a one-of-a-kind tea

With its fine powder, punchy green color, and particular taste, matcha is a tea in a league of its own, and is now appealing to more and more people in France and across the world.   So, what is it? Matcha is a green tea from Japan. So far, so simple. But there is one, …

a round the world tea times

A round-the-world tea-time tour

Tea is universal. As the world ’s second most consumed drink after water, this iconic beverage is enjoyed in the four corners of the globe. But tea drinking varies between different regions and countries when it comes to customs and rituals, so here is a whistle-stop tea-time world tour – non-exhaustive, of course! The idea …

made in le Havre France

Made in Le Havre, France

Even those who know Kusmi Tea inside out probably still wonder what exactly goes on behind the scenes… For example, do you know where your favorite teas are created?   Let’s take a look! The Kusmi Tea production workshops (spanning over 8,000ft²) and the logistics warehouses (21,000ft²) are found in Saint-Vigor-d’Ymonville, in Normandy. This location …

gourmet afternoon

Gourmet teas for an afternoon indulgence

Does the mere mention of the words “Mardi Gras” take you back to your childhood? Is your mind flooded with memories of funny costumes and the aroma of freshly-made pancakes? If so, then we suggest recreating this joyful ambiance with a Carnival-style afternoon indulgence accompanied by most irresistible gourmet Kusmi Tea blends.   Mardi Gras, …

famous tea famous names

Anastasia: a famous tea, and some famous names

An iconic Kusmi tea inspired by a grand duchess   Anastasia is among the very first Kusmi Tea blends, whose recipes are still a secret today. This particular flagship product is made from black tea, bergamot, lemon, and orange blossom. This iconic tea draws its inspiration from the legend of the Grand Duchess Anastasia Nikolaevna Romanov, …

troika legendary

Troika: a legendary symbol of Russia

Some inspiring-sounding words set off our imaginations in just a few syllables. Samovar, matryoshka, and ushanka are just three that entice us into adventure. Today we are going to focus on yet another – the legendary troika…   What is a troika? The term “troika” comes from the Russian word Три (“tri”), meaning “three.” Generally …

Alain Ducasse talks taste

“You have to educate your palate” .  Alain Ducasse is the world’s best-known French chef, and has fought to uphold the value of taste for decades. As he sees things, giving children a culinary education is a civic responsibility.   You have often talked about forging your taste as a child growing up on your family’s …

We love winter!

Yes, it’s cold outside, it gets dark earlier, and we may suddenly feel the urge to hibernate… But winter is so much more than these little complaints! Just like the other seasons, it has its good points – we just need to see the positive side of things. Here are three ideas for making the …

taste

A taste for life

Whether it experiences savory, sweet, or bitter flavors, our sense of taste plays games with the four others, but also with our memories. From the very first months of our existence, it opens our eyes to emotions that intertwine with the joy of life itself. Taste, an appeal to all the senses First of all, …

stronger together

Stronger together

There are many big and small occasions to give something back throughout the year. This applies to our friends and families, of course, but also to our society as whole as we offer real support to causes we hold dear. It feels good to do good! There are now countless studies showing the positive, feel-good …

fabulous fall

Fabulous fall

After the mild days of spring and the fiery heat of summer, fall seems to be caught between the two. And yet it offers so much for us to do! Here are a few ideas for making the most out of this inspiring season. Create a cocoon at home We all spend our lives outside …

Historic recipes

A heritage of historic recipes at Kusmi Tea

The historic Kusmi Tea blends were originally created by Pavel Kousmichoff, who founded the company in 1867. And the recipes have remained a secret ever since. These generous blends are brimming with “Russian flavor,” and the ingredients are all meticulously chosen. Teas of the highest quality are carefully selected before being enhanced with citrus fruits, …

symbol of russia

The Samovar : a legendary symbol of Russia

Some inspiring-sounding words set off our imaginations in just a few syllables. Matryoshka, troika, and ushanka are just three that entice us into adventure. Today we are going to focus on yet another – the iconic samovar.  A samovar is not a tea pot, but in fact a kettle. And as you will see, this seemingly …

earl grey

Indispensable Earl Grey

It’s safe to say that Earl Grey ’s reputation precedes it! The famous tea flavored with bergamot is generally black, but can also be found in a green variety. This beverage is probably the best-known of all the herbal teas, and also the world’s most popular. But aside from Earl Grey ‘s fame, what else …

kerala

Kerala, the world’s spice garden

This may in fact be the last Eden on our planet. The setting is bursting with lush greenery, and covered with rice fields, coconut palms, tea bushes, coffee plants, and fruit trees. And nestled among the rolling, verdant hills is the spice garden… Rooted in history Kerala is a peaceful state in south-west India where …

calabre

Calabria, a lesson in authenticity

Everybody knows about Italy’s countless charms, from architecture, culture and cuisine to art and enchanting landscapes. How could anyone resist? However, while Rome, Florence, Venice, Milan, and Naples are still favorites among tourists, the south of the peninsula also offers a vast range of exciting opportunities. Travelers have already started venturing to Apulia located in …

Tibet, the water tower of Asia

Whether the Mekong, the Brahmaputra, the Yangtze, the Indus, or the Yellow River, some of the biggest waterways in Asia run across the “Roof of the World.” This rich heritage comes with the challenge of preserving the glaciers and streams that feed into these sacred rivers that are indispensable to the survival of part of …

once upon a time

Once upon a time … A tale of tea and traders

  1867  The beginning The tea company founded in Saint Petersburg by Pavel Kousmichoff was an enormous success. Customers flocked to the store to listen to the water gurgling in the samovar while enjoying “fragrant elixirs” from China. But these were no mere teas… The peasant’s son, who would soon become the official provider to …

A logo steeped in history

Kusmi enthusiasts can spot it from a mile off. Showcased on every single box and tin, the Kusmi Tea logo is as eye-catching as it is unique. But what exactly does it represent? “A landscape in an oval,” some might suggest. Or perhaps “flowers around the brand name.” Close, but no cigar! Let’s take a …

little glossary

The little glossary of tea

It’s no mystery that we love indulging in these aromatic elixirs, but it can be hard to make sense of all the plant varieties! Here’s a little glossary to help you see the wood for the “teas.” The black tea It’s the most consumed tea in the world, and is particularly popular in the West. …