Détox (en)

edito detox

K by Kusmi n°1: detox

Who would have thought? When I created our Detox tea, I couldn’t have imagined how well this concept would be received. According to the Huffington Post, we have created the first, authentic detox product. And what better way of demonstrating Kusmi’s ability to innovate than reading this first edition of K by Kusmi to discover …

To Detox or not to Detox ?

Detoxing involves a well-being routine often implying a whole host of physical and mental cleanses, including nature hikes, monastic retreats, and using cosmetics bearing the “detox” stamp. Cleansing and detoxing were part of the most iconic campaigns in advertising history. Today, the torch has been taken up by Hollywood stars desperate to hang onto fame, …

four questions

Four questions for Marc Levy

Let’s detox our toxic habits. Day in, day out, we are told to “detox”! But what does it mean? We met with the world’s most-read French writer, who published his 18th novel The Last of the Stanfields in 2017, to get his take on the trend. The term “detox” is omnipresent nowadays. What is your …