Dossier(en)

K by Kusmi n°4: water

Water is life, as we all know. And yet tea is water, so therefore tea must be life! Aristotle did not drink tea, but what better technique than syllogism to imply the Greek philosopher would have understood the importance of this beverage for mankind? The teas we enjoy hot, slowly infused in water brought to …

edito detox

K by Kusmi n°1: detox

Who would have thought? When I created our Detox tea, I couldn’t have imagined how well this concept would be received. According to the Huffington Post, we have created the first, authentic detox product. And what better way of demonstrating Kusmi’s ability to innovate than reading this first edition of K by Kusmi to discover …

To Detox or not to Detox ?

Detoxing involves a well-being routine often implying a whole host of physical and mental cleanses, including nature hikes, monastic retreats, and using cosmetics bearing the “detox” stamp. Cleansing and detoxing were part of the most iconic campaigns in advertising history. Today, the torch has been taken up by Hollywood stars desperate to hang onto fame, …

temps pour soi

Indulge in some “you time”

The art of treating yourself Just like the “First sip of beer” praised by French writer Philippe Delerm, there are little pleasures that can be particularly delicious when enjoyed on your own. Here are a few ideas for indulging without feeling guilty, and brilliant ways of boosting your dopamine levels.   Walk barefoot across hot …

eau

Water, a window onto our future

Water : a unfailing companion throughout our history   Omnipresent, often untamable, pursued and revered, indispensable to our survival, yet dirtied and wasted. Water is nothing short of our planet’s “blue gold,” and has been an inherent part of human history since the dawn of time. What comes to mind when you think of water? Rain …

four questions

Four questions for Marc Levy

Let’s detox our toxic habits. Day in, day out, we are told to “detox”! But what does it mean? We met with the world’s most-read French writer, who published his 18th novel The Last of the Stanfields in 2017, to get his take on the trend. The term “detox” is omnipresent nowadays. What is your …

To Detox or not to Detox ?

Detoxing involves a well-being routine often implying a whole host of physical and mental cleanses, including nature hikes, monastic retreats, and using cosmetics bearing the “detox” stamp. Cleansing and detoxing were part of the most iconic campaigns in advertising history. Today, the torch has been taken up by Hollywood stars desperate to hang onto fame, …