Author: Diane Lemée

matcha

Six curious facts about matcha

We have already told you about the main characteristics of matcha, a delicious, delicate tea presented as an intense green powder. It can be instantly recognized thanks to its texture and unique preparation method. This tea is not infused, but rather completely dissolved in hot water. We would like to teach you even more about …

tastes

Original tastes and flavor pairings

Do you enjoy exciting new experiences? You may be a daredevil when it comes to trying novel activities, but what about in culinary terms? Here are a few ideas for gastronomical adventures with a selection of original tastes and flavor pairings.   Molecular gastronomy Did you know? Molecular gastronomy involves experiments with new culinary transformations …

brazil

Off to Brazil

The last thing we want is to become tour guides; this section simply hopes to inspire you and help you daydream, offering a relaxing break while you imagine your next vacation. Today we’re setting sail for the natural, enchanting landscapes of Brazil with five charming settings to be discovered after an exciting few days in …

teaformen

Who said men don’t drink tea?

Is tea time just for women? At Kusmi Tea, we believe that tea is all about taste and flavor, and that’s something men and women can agree on. So we met with Vincent Ferniot: French journalist, excellent cook, and founder of boco, a chain that offers simple dishes from some of the world’s best chefs …

chinesenewyear

Chinese New Year

Following on from the traditional New Year for Saint Sylvester’s Day on December 31 and the Orthodox Russian New Year, it’s time for us to travel to Asia for the Chinese New Year! This holiday is celebrated from February 5 onwards, but what does it entail and to what extent is it a festive time …

everymoment

A tea for every moment

Tea is a real ally, a faithful traveling companion that can adapt to every moment in your day from getting up to going to bed. This versatile beverage offers everything from well-being and heat to energy and vitality, and relaxation and comfort. Here we have suggested our perfect day of teas, which can easily be …

yunnan

The multi-facetted province of Yunnan in China

Travelling through the Yunnan province means surprises at every turn as you experience vastly different landscapes, languages, and people. Plunge into the authentic heart of China and discover a mysterious place defined by sharing and ancient traditions.   Enchanting settings   Many travelers consider Yunnan to be the most beautiful province in China. Located in …

detoxdigital

Do you need a digital detox?

To start the year in a good way and in a good mood, we met up Coco Brac de la Perrière, author, disconnection/reconnection expert, mindfulness instructor giving us her best tips and advises to have a digital detox.    How do we know if we need a digital detox?    First of all, it is …

kingcakereceipe

King Cake Recipe

What comes after the festivities? More festivities, of course! Calling all foodies… king cake season is upon us! Whether you prefer frangipane or brioche with candied fruit, this article is for you!   Where does this tradition come from?   King cake, or galette des rois is eaten to celebrate the Epiphany on the first …

yule

Tsarevna infused Yule log, by Charles and Ava

Christmas is just around the corner! The shopping list is ready, the gifts are wrapped, and the tree is glittering with lights and tinsel. But what about dessert?! Thankfully, Charles and Ava are on hand with their delicious recipe for a Yule log infused with Tsarevna tea! The perfect, original dessert for delighting your guests. …

mythical

Mythical Trains: the Glacier Express

We’re sure you were waiting for it with bated breath… But the wait is over! Here is the next installment in our legendary trains series. Following on from the Trans-Siberian Railway, the Orient Express, and the Podi Menike train in Sri Lanka, we are now inviting you aboard the mythical Glacier Express.   A magical …

afternoon

Afternoon snacks with tea

It shouldn’t come as a surprise that winter is almost upon us! The temperature will drop, of course, but we can also look forward to all the magic of this season. A time of family gatherings, winter sports, strolls through neighborhoods lit up as night falls, and maybe even some snow… And what better than …

cinnamon

All you need to know about cinnamon

Cinnamon is one of the oldest known spices but also one of the most popular, and delicately complements a variety of savory and sweet dishes. It’s inimitable, unique flavor immediately takes us back to our grandmother’s cooking, childhood treats, and the aromas of our favorite teas. Here is everything you need to know about this …

latte

How to make a tea latte and twist it

Tea is the second most consumed beverage in the world and is available in countless different forms. With winter well on its way, it’s time for a little indulgence and comfort. Come with us this week as we explore the world of lattes, but with tea! The ingredients are simple: your favorite blend, some milk, …

spiced

All the secrets of spiced teas

Kusmi Tea develops a vast range of blends drawing on authentic know-how cultivated for more than 150 years and using rooibos, maté, and black, green, and white teas. These recipes are then enhanced with citrus peel, flowers, fruits, and rich, woody, or vegetal flavors. But there are also spiced blends defined by a mixture of …

tin

A legendary tin for exceptional teas

The round, metal, Kusmi Tea tin has become an inimitable brand icon. But do you know what distinguishes it from all others or what makes it such unique packaging for our favorite teas?   A timeless, consistently modern tin … The renowned Kusmi tin has successfully stood the test of time – centuries, in fact …

colors

The colors of your fall wardrobe

Aren’t we lucky this year? The Indian summer is still here, offering us another few weeks of beautiful sunshine. But that doesn’t mean we shouldn’t think about revamping our wardrobes and revisiting our outfits with a few colors for fall. By way of inspiration, here is a look at some of this season’s trends.   …

workshops

From our workshops to your cup

Kusmi Tea creates your favorite blends using meticulous methods, the finest raw materials, and artisanal techniques. But do you actually know how our teas are made? Come with us as we take you behind the scenes of our production workshops …   Premium raw materials   Kusmi sources its high-quality products in the form of …

almonds

Almonds, the crunchy fruit !

Do you like almonds? We can’t get enough of them, no matter what form they come in. Being nutty about, well, nuts, made us want to find out more. And what better time to discover almonds than the summer?   A nut? A seed? A fruit? Almonds are nuts (or actually seeds in botanical terms), …

vacations

Switch off for your vacations!

With life lived at breakneck speed, omnipresent new technologies, and a lack of time, our day-to-day is often hard to control. After all, something is happening from morning until night, and time often slips away from us. Summer vacations are the perfect time to flip the off switch and re-center yourself. And here’s how.   …

Kusmi Tea steps up to fight against tiger extinction  

Environmental issues are of the utmost importance to Kusmi Tea. A variety of initiatives have already been introduced with the objective of creating viable solutions and offering long-term commitment to sustainable development and eco-responsibility.   This is the context in which the brand joined forces with the WWF France, one of the world’s first independent …

Kusmojito and Kusmilady

Kocktails by Kusmi: Kusmojito and Kusmilady

Summer is well and truly here, and the hot weather with it! In an effort to quench your thirst, Kusmi Tea has revisited its renowned iced teas to create its very own Kocktails! These easy-to-make recipes are perfect for all your summer parties. Today, we are introducing two new creations: the Kusmojito and the Kusmilady. …

authentic

Why should we be authentic?

Whether it’s the fear of making mistakes, getting hurt, or being judged, it isn’t always easy to show our authentic side. Nor to express ourselves and act in a forthright manner. Social conventions and the ways we are raised and educated all push us to play a role instead of being simple, direct, and natural. …

Five places to enjoy teatime like a Parisian

Paris is filled with excellent spots for enjoying a cup of tea accompanied by sweet treats. Here is a look at some of the French capital’s iconic, ideal places for a well-needed break. After an exhibition or an adventurous stroll, what better than a garden in Montmartre or a prestigious hotel’s luxurious salon for a …

The Champs-Elysées, a legendary avenue

The renowned Champs-Elysées is nicknamed “the most beautiful avenue in the world,” and not for nothing! This urban artery is a microcosm of Paris, hosts countless joyful celebrations, and symbolizes life à la française. Busy day and night, it welcomes 100 million visitors every year (including 30 million tourists). Locals and travelers alike come to …

An irreverential teatime in My Fair Lady

Phonetics professor Henry Higgins accepts the challenge of transforming Eliza Doolittle, a poor florist from East London, into a “lady.” After several successful classes, he takes her to Ascot, the racetrack where the most prestigious horseracing events in Great Britain are held. Unfortunately for Higgins, his student is not quite ready… We took a look …

rose de grasse

Rose de Grasse, an exceptional flower

This unique, magnificent flower is renowned in France but also boasts an excellent reputation across the world. This rose’s status is down to its intense, incomparable scent, which has also made it a favorite of the very finest perfumers.   A 100-petalled rose Noses, growers, locals, and tourists all agree that the Rose de Grasse …

Belize kusmi tea

Belize, a cultural crossroads

Turquoise lagoons, majestic palm trees, and dazzling sunlight shining down on stilt houses… It’s not for nothing that Belize now needs no introduction! Here is a little glimpse of the wonders that await in this multicultural country. More than enough to fill you with inspiration… Don’t be surprised if it soon becomes the top destination …

The must-haves for your summer suitcase trends

The must-haves for your summer suitcase

Summer is finally here, along with all its little joys! Here we have selected a few must-have items you should pack to ensure you have the best possible vacation.   Relaxing Sea? Countryside? Mountains? Regardless of the location, summer is perfect for recharging your batteries, relaxing, and switching off screens for a digital detox. Now …

little joys of summer kusmi tea

The little joys of summer

June 21 is the longest day of the year and heralds the start of summer! Simply knowing this is enough to raise our spirits! Every season has its own particular pleasures, of course. But in summer, the warm air and extra hours of daylight make everything seem lighter…   Fashion and interior design The start …

kusmi tea

Iced teas, the stars of the summer

The sunny days are finally here! But what to do if you love tea but don’t want it hot, despite knowing it hydrates you and quenches thirst? The solution is simple! Make a big jug of iced tea! We’re sure the name alone conjures up images of ice cubes clinking in a deep, amber liquid… …

Real people, or nothing!

Out with top-models photoshopped from head to toe in images too perfect to be true. Long live the women and men you cross in the street! The time is of these “real people,”  who have curves, wrinkles, and gray hairs. These little “extras” were recently experienced as faults. But now they are sought-after as additions …

the black leaf kusmi tea

D.I.Y. Make your own hanging plant frame

Plants have really become must-have features of our interior design projects! Kickstart the European Sustainable Development Week (May 30 through June 5, 2018) by making your own hanging plant frame with colorful bottles of evian infused x Kusmi.   Brand-new and organic Green, orange… and pink! The evian infused x Kusmi range is expanding to …

the great gatsby tea time

The Great Gatsby’s opulent teatime

In this third instalment of our legendary teatime series, the iconic scene from The Great Gatsby opens on a stormy sky. Almost five years have passed since Jay Gatsby last saw Daisy, his childhood sweetheart. Having made his fortune, the protagonist is determined to win her back with the full splendor and extravagance befitting such …

Umami Kusmi tea

Did you say … umami ?

Umami… Now there’s one mysterious word that, in just three syllables, seems to open up a whole world of adventure. Fortunately, there’s no need to take a train, plane, or automobile to unlock its secrets. Umami actually offers a sensory voyage of discovery, and more specifically into the realm of taste. Pack your bags and …

India Exploring West Bengal kusmi tea

India: Exploring West Bengal

India is a fascinating country of a thousand different identities. It is so vast and varied that discovering them all requires several trips – or one very long one. Today we will be taking you to West Bengal. The Indian province is home to Darjeeling, a little town of global renown thanks to its incomparable …

Tropical state of mind

Spring is already here, and with it a burning desire to go green! This popular color is taking wardrobes and the cultural world by storm this season. There’s no missing out on this tropical trend, whose touches of green inspire such joy and resonate so powerfully with our inner well-being. Did we hear you say …

Kusmi Tea

Hibiscus, a floral delicacy

You have probably already stood wide-eyed before this gorgeous pink flower, with images of the sun, adventurous travels, and far-flung lands flying through your head. But did you know it is also edible? And not just edible, but also used to make delicious infusions! Whether this is the first time you have heard of it …

Kusmi Tea

Authenticity, or our need for something real

Examples of authenticity abound. Models bustling about with canvas bags or a fresh baguette under their arm at the Paris Fashion Week; the boom in the new-rustic interior design trend with farmhouse tables and earthenware utensils; green tourism with guides who are also farmers; whole foods (don’t even think about processed products!), and local traditions. …

Tchai

Kusmi Tea Tchai Latte Recipe

Of all the tea-based recipes, the tchai Latte is one of the most popular. Both comforting and refreshing, it can be enjoyed whatever the weather!   Did you know…? Chai is a type of tea originally grown in India, where it was first used as a medicinal remedy for its anti-oxidant and anti-inflammatory properties. The …

Kusmi Tea craft

Do you speak craft?

Craft is well on its way to becoming the leading new marketing trend of 2018. We took a closer look at this exciting communication strategy!   A concept in keeping with consumer expectations Nowadays, consumers are no longer interested in purchasing an aesthetically-pleasing, well-marketed product. Instead, they are on the lookout for something reliable they …

The exceptional history of eggs

The exceptional history of eggs

Eggs are everywhere you look at the moment! You can’t go a day without seeing or hearing about them in a variety of forms, many of which are symbolic. But what exactly is hiding under that shell? First and foremost, eggs symbolize life, and fertility and richness along with it. However, they are also associated …

Madagascar, the land of black gold

Madagascar, the land of black gold

Every year, Madagascar produces two thirds of the world’s vanilla, a spice boasting inimitable flavors whose popularity has remained unchanged over time. We took a look at this far-flung island and its diverse, enchanting landscapes. An invitation to discover a veritable treasure trove of unexpected experiences…   A brief history of vanilla Throughout the year, …

kusmi tea happiness

Life’s little pleasures

Did you know? March 20 is the International Day of Happiness! Introduced by the General Assembly of the United Nations in 2012, this day showcases an abstract concept whose definition can sometimes be hard to pinpoint. The search for happiness can take many different forms and is still a very current subject – perhaps now more …

kusmi tea

Trans-Siberian : a legendary railway

If your eyes light up at the mere mention of legendary travel destinations, then read on! Take a moment to imagine yourself in a comfortable seat, staring down over the breathtaking landscapes rushing past the window. Feel yourself relaxing as you listen to the gentle purring of the mythical train’s engine. Welcome aboard the Trans-Siberian …

The woman in the History

The road to the emancipation of women has been long and fraught with danger! And yet in the beginning, society seemed ready to support women’s rights. Our homo sapiens ancestors were fascinated by our ability to bear children, and long considered women to be “goddesses.” Alas, with the understanding that women were essential to the …

Kusmi Tea’s commitments to women

Kusmi Tea is a brand that is committed to upholding the values that inspire it every day. One of its priority commitments is women. Women make up a very large majority of its group and a large part of its clientele. So naturally, Kusmi Tea feels close to women and is sensitive to their concerns, …

Kusmi Tea’s recipes with matcha

Matcha, this fine powder of bright green, is consumed both in hot water and in recipes. Star of Japanese desserts, it is tasted beyond the land of the rising sun. Kusmi Tea gives you two delicious recipes easy to make to savor this unique and gourmet taste.   Cheese-Cake with Matcha tea 4 servings Preparation …

Matcha, a one-of-a-kind tea

With its fine powder, punchy green color, and particular taste, matcha is a tea in a league of its own, and is now appealing to more and more people in France and across the world.   So, what is it? Matcha is a green tea from Japan. So far, so simple. But there is one, …

a round the world tea times

A round-the-world tea-time tour

Tea is universal. As the world ’s second most consumed drink after water, this iconic beverage is enjoyed in the four corners of the globe. But tea drinking varies between different regions and countries when it comes to customs and rituals, so here is a whistle-stop tea-time world tour – non-exhaustive, of course! The idea …

K by Kusmi n°5: taste

The last K by Kusmi made your mouth water (mineral water, of course!), and it is therefore only natural that we devote this next edition to taste! However, “taste” is no throwaway term at Kusmi. Whether black or green, plain or flavored, all our teas have their own unique taste, and make up a richly …

K by Kusmi n°4: water

Water is life, as we all know. And yet tea is water, so therefore tea must be life! Aristotle did not drink tea, but what better technique than syllogism to imply the Greek philosopher would have understood the importance of this beverage for mankind? The teas we enjoy hot, slowly infused in water brought to …